THE MARKETING POWER OF THE INTERNET

More and more businesses are learning that the internet is the most powerful marketing tool ever invented. It beats newspaper, radio and even television advertising hands down.

Why?

Because you don’t waste money reaching thousands of people who are not interested in what you’ve got to sell. The internet allows you to speak direct to customers who are looking specifically for your product or service.

Give us your email address for a free internet marketing consultation.

CATCHING THE EYE OF YOUR CUSTOMERS

Is your website working for you? Is it pulling in barrow-loads of customers? Is it bringing you mountains of new business?

If the answer is no, no, no the chances are your website is not sufficiently customer-friendly.

Its content, almost certainly, is too much about you and not enough about the stuff your customers want – useful information.

Why is Amazon one of the most successful sites on the internet…because it sells book. No – because it provides masses of information about books. On Amazon you can compare similar books on the same subject. You can find out what the reviewers think. You can find out what ordinary Amazon users think. You can find lots of special offers. High Street bookshops just can’t compete.

So what about your website? How do you get visitors to stop when they find your site?

Give them lots of reasons to hang around:

• Free information
• Free advice
• Free tips
• Special offers
• Invites to special events

In other words, give them lots of free stuff.

Remember, it’s like wooing a real life partner. First you show interest in them and they in turn will show interest in you. It’s that simple.

Give us your email address and we will conduct a free review of your website and tell you if it is customer friendly on not.

ATTRACTING THE SEARCH ENGINES

Is your company anywhere near the top of the search engines?

If the answer is no, it is time to give your website a facelift. Tarting up your website specifically for the search engines, will ensure it catches their attention.

To make the search engines “fall in love” with your website, you need to:

• Change the page titles to include the keywords which describe your business
• Re-write the content of each page to fulfil the 6% rule – every 100 words of text should contain six of your keywords
• Update the “Meta Description” for each page
• Ensure your website complies with W3C HTML standards
• Rename the actual website page files to include keywords

Give us your email address to get a free review of your website

THE MARKETING MIRACLE OF PAY-PER-CLICK

Pay-per-click is the most powerful marketing tool in the internet tool box.

It can instantly take your company to the top of the search engines and allow you to start selling right away. An effective pay-per-click campaign can easily double, even triple, your sales in a year.

The great thing about pay-per-click is that you don’t waste money advertising to people who are not interested in your company, your products or services. In fact, you don’t waste money at all because you only pay if a potential customer clicks on your advert.

The secrets of pay-per-click are:

• Write a great advert to inspire visitors to take action
• Identify the keywords prospective customers might use when looking for your product or service

Get the advert and keywords right and you can sit back watch the business rolling in. Get them wrong and you will be left twiddling your thumbs thinking the internet marketing bubble has burst.

To ensure you get it right, give us you email address to claim your free internet marketing consultation.

CONNECTIONS MATTER ON THE INTERNET

We’ve said it for years and we will say it again – it’s not what you know, it’s who you know that’s important. Connections matter.

It’s the same on the internet – you need to be well connected. If you want to climb the search engines, good quality links coming into your website are an essential.

Set yourself a goal today to:

• Get links to your site from your existing customers and suppliers
• Get listings in on-line industry directories and listing sites
• Create “Landing Pages” pointing to your site

Also, check out the links into your competitors websites and ensure you get these links as well. Remember, to use your keywords when listing your site on on-line directories.

Give us your email address for free advice on internet links.

THREE WAYS TO BOOST SALES

There are only three ways to boost your sales:

• Increase your number of customers
• Increase their frequency of purchase
• Increase the value of each transaction

If you increase each by 10% your turnover will increase by one third.

Give us your email address to take advantage of a free marketing consultation.